About Us

The Site

The newest addition to the House of La Rue family is our brand new website!  And our brand new line- HOLR. 

The Store

Welcome to  House of La Rue, where fashion meets self-expression and we don't take ourselves too seriously (but we do take fashion seriously, darling). Since 2009, we've been serving up LGBTQA street to stage clothing, original  HOLR statement clothing, statement jewelry, hats, and accessories that are as unique and fabulous as you are.

Founded in 2009 by designer/musician Alan Cancelino in the vibrant town of Provincetown, House of La Rue is not your average online store. We specialize in curating a collection of eye-catching statement jewelry pieces and clothing like our "Faggot" iD bracelet and "Gay As Fuck" sequin shirt (because who wants to blend in when you can stand out?).

At House of La Rue, we believe that fashion is a form of self-expression, a way to show the world who you truly are (and have a little fun while doing it). Our wide range of products allows you to express your individuality and make a bold fashion statement (because life is too short to be boring).

But we're not just about jewelry, darling. We also offer a carefully selected range of hats, clothing  and accessories to complete your look and take it to the next level. Whether you're looking for a fabulous hat to top off your outfit or a unique accessory to add that extra touch of pizzazz, we've got you covered.

So, whether you're strutting your stuff on the streets or owning the stage, House of La Rue is here to help you unleash your inner fashionista and embrace your fabulousness. Join us on this fashion adventure and let's make a statement together!

The History

It all started back in 1993 when our founder, Alan Cancelino, opened up Atomic Boutique growing it to  5 stores in upstate NY  and then Cosmic Closet in the bustling streets of New York. Back then, we were all about the counterculture, catering to the creative types and those who wanted to stand out from the crowd. We were like a head shop, but with a fashion-forward twist.

But as time went on, we realized that our passion for unique style and bold designs was taking us in a different direction. We wanted to create something even more extraordinary, something that would make heads turn and jaws drop. And that's when House of La Rue  in  Provincetown was born. 

So, whether you're looking to make a grand entrance at a red carpet event, fly past the velvet rope, or just want to add a touch of fabulousness to your everyday life, House of La Rue has got you covered. We're here to help you sparkle, shine, and SLAY the fashion game like no one else.

Join us on this journey of self-expression and let your look do the talking. Because at House of La Rue, we believe that life is too short to blend in. It's time to stand out, darling


207 Commercial Street (next to Cafe Heaven)


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